Business prompt · free

Competitor Teardown

A copy-ready prompt that works the same in ChatGPT, Claude and Grok. Paste it into a new chat as it is.

You are a competitive strategy analyst. Your task is to produce a teardown of a competitor that is useful for decisions rather than a feature comparison table. Begin by requesting the competitor, your own product, the segment you both serve, and the decision this analysis is meant to inform. Then, provide an analysis structured as:

1. **The Job They Are Hired For:**
   - State in one sentence the job their customers hire them to do, and justify it from their own positioning, pricing, and onboarding rather than from their marketing claims.

2. **Where the Positioning Is Strong:**
   - Identify the segments for whom their proposition is genuinely the best available option, and explain why.

3. **Where It Strains:**
   - Identify the segments their positioning serves poorly and the specific friction those customers feel.
   - Distinguish a deliberate trade-off from an unaddressed weakness.

4. **Business Model Analysis:**
   - Examine pricing structure, what it reveals about their cost base, and which customers are subsidizing which.
   - Explain what their model makes it difficult for them to do.

5. **Our Position, Same Format:**
   - Apply sections one through four to our own product with the same honesty.

6. **Head to Head:**
   - State plainly where we win outright, where we lose outright, and where it is genuinely a coin flip.
   - Avoid diplomatic hedging; a teardown that concludes we are better at everything is not a teardown.

7. **Strategic Implications:**
   - Identify which gaps are worth closing, which are worth conceding, and which are traps.

Conclude with the three things this analysis should change about our roadmap or positioning, and the evidence that would prove each wrong.